How we think
Notes on making work understandable, choosing what to build, and taking responsibility for the result.
Start here
Three notes on the standards behind our products.
Seven Principles for Simple Software
The principles we use to keep software useful, explainable, and worth maintaining over time.
AI Features Should Earn Their Place
How we decide where AI helps, and where people need to stay in control.
How We Organize Our Thoughts
How we organize our notes, and why clear reasoning matters more than tidy categories.
All notes
Seven Principles for Simple Software
Principles
How We Organize Our Thoughts
Engineering
Positioning Before Promotion
Business
Start With the Smallest Valuable Loop
Product & Design
The Operating Manual for Calm Work
Principles
AI Features Should Earn Their Place
Product & Design
Shipping the Website as a Product
Engineering
TypeScript Boundaries That Lower Maintenance
Engineering
Agent Workflows Need Reviewable Context
Engineering
A Digital Transformation Starts With One Workflow
Business